EXCLUSIVE: sneak peak at 510 Fly -- ONLY at ClubSeaRay.com

[SeaRayCorporate]

I recently went on the new 410 and realized that Sea Ray had taken a separate path. This boat also has the dark brown veneer cabinets. I wonder what happened. Was it cost cutting or European demand?

JV - Cypress with a perfect glossy finish over cherry wood is currently available on all Sea Ray sport yachts and yachts, and it will be into the foreseeable feature. For many customers this is synonymous with boating. The big change is that this is no longer the only choice. Personally, I prefer the wood grain that comes through in some of the matte finishes -- when there's not so much gloss -- but I understand the attraction of classic glossed cherry wood that you can see your reflection in.

 

[MonacoMike]

Thanks Matt for sharing this new design. Looks good to me. I do not know if you speak to demographics of your buyers, but I picture this vessels typical purchaser as being the age 40s entrepreneur that has or has sold a successful business. They may not have even owned a boat with a head before. I doubt later 50s and up are the target market even though it was just reported that the average age of boat buyers has gone up to 50 from 40 ten years ago.

Am I off base with my thoughts here?

Please lose the master dinette and replace with a combo makeup area and lounge for two to watch tv not in bed. I still would put a coffee maker in there. Make the helm area larger for a navigator to assist, the helm seat large enough for the Admiral to sit close to the Captain, and some empty space for the must have technology of five years from now that hasn't been invented yet.

MM

 

[islandhopper00]

The new 510 is surely a nice boat, but definitely way too european to me. A mix of Azimut-Absolute-and-the-like-design. You do not see many big SR in Europe but you can meet quite a few Hatteras, Viking or even Riviera because they look American i.e. seaworthy.

SR is loosing a little of its american style, as Fairline did with its british one, and Princess did not.

:smt021 )

Hmmmm

I was thinking, and you know, I remember the local european people liking "American stuff"! I mean a nice Porsche, BMW or Mercedes could pass by, an no one notice. But let a strong V-8 powered Mustang, or Corvette thunder by, and everyone looked.

I wonder if this is true for boats?

 

[Converse48]

Well, styles change and no manufacturer can pick an arbitrary point in time and say "this is a timeless style and we will never change".

Really? It's about evolution, not revolution. Take a look at these timeless brands.

http://flemingyachts.com
http://www.marlowyachts.com
http://grandbanks.com
http://vikingyachts.com

There USED to be a time when you could tell a Sea Ray from miles away. Whether the big side windows on a DB, or the plunging bowline of a DA, there were consistent and distinct design cues that were not only pulled through the entire line, but were good looking, unique and (gasp!) actually functional.

That said, this is not an ugly boat, and I'm sure it is just fine. It simply looks like everything else out there (and late to the party at that).

 

[copb8tx]

I like it. A lot. Thank you for sharing it with all of us on CSR!

I might as well throw in my thoughts/wishlist even though I definitely will not be one of the folks writing a check for a new one.

Things I love:

1. Exterior styling. Great flowing lines of hull and windows. Not disgusting and out of proportion looking like some of the Cruisers.
2. Interior styling. I like the look of the slick 'euro' interior. Although I'd be a bit worried about how time will measure it in the long run, like the teal/mauve and milk-washed wood of the 80/90's.
3. Layout is mostly excellent.
4. Full beam master stateroom. Almost worth jeopardizing my retirement over.

Things I'd change:

1. Replace master dinette (pointless) with lounge or desk/make-up vanity.
2. Need a companion seat next to the driver on the upper-helm. I like the company and don't want to look like the chauffeur while everyone else is chatting out of earshot.
3. Change the upper helm dinette to a open lounge. Just how many places do rich people need to eat anyway?
4. Make lower-helm a option. For many it's a 100% waste of space.

Looking forward to seeing one in person!

 

[Turtlesboat]

That galley is smaller than a 410da's. I count 5 dinettes, why? Sure it looks clean and what not, but it's just not practical. It's laid out like a day boat to me. Maybe that's the market they are shooting for?

 

[Converse48]

That galley is smaller than a 410da's. I count 5 dinettes, why? Sure it looks clean and what not, but it's just not practical. It's laid out like a day boat to me. Maybe that's the market they are shooting for?

Apparently, that's how europeans use their boats: They go out for the day, cut up some cheese, put out some grapes, open a bottle of wine, pose for pictures wearing impossibly impractical boat clothes, and then go home.

 

[Pietro]

Hmmmm

I was thinking, and you know, I remember the local european people liking "American stuff"! I mean a nice Porsche, BMW or Mercedes could pass by, an no one notice. But let a strong V-8 powered Mustang, or Corvette thunder by, and everyone looked.

I wonder if this is true for boats?

Yes, I believe it's true! Same applys to brands like Cigarette, Scarab and Magnum, a real cult here!

Converse48' you're are right, simply looks like everything else out there (and late to the party at that).

 

[Ididntdoit]

Apparently, that's how europeans use their boats: They go out for the day, cut up some cheese, put out some grapes, open a bottle of wine, pose for pictures wearing impossibly impractical boat clothes, and then go home.

That right there is funny..............LOL

 

[Pietro]

Originally Posted by Converse48
Apparently, that's how europeans use their boats: They go out for the day, cut up some cheese, put out some grapes, open a bottle of wine, pose for pictures wearing impossibly impractical boat clothes, and then go home.

That right there is funny..............LOL

You forgot to say that is mandatory to get back to the marina early to get ready for dinner at the most fashionable restaurant on the coast! :grin:

 

[KayKook]

simply looks like everything else out there (and late to the party at that).

Not uncommon at all for Sea Ray in much of what they have made for many years. As long as you jump on the bandwagon eventually, you stand a good chance of getting at least a small piece of the pie. Better than no pie at all I suspect management is thinking.

 

[FootballFan]

Wow - Like what I see - what I can determine from the artist renderings.

Actually - I love the dinette in the master. My first thought is that's where I can work from. Our next boat will be one we can live on for a week or so at a time. Major consideration is being able to work for a few hours off and on. That appears to be a perfect area to be on the laptop working - or surfing the web.

 

[JV II]

JV - Cypress with a perfect glossy finish over cherry wood is currently available on all Sea Ray sport yachts and yachts, and it will be into the foreseeable feature. For many customers this is synonymous with boating. The big change is that this is no longer the only choice. Personally, I prefer the wood grain that comes through in some of the matte finishes -- when there's not so much gloss -- but I understand the attraction of classic glossed cherry wood that you can see your reflection in.

Thanks. That is great to know. My current boat has the cherry matte finish, which I also prefer over the newer model's shiny cabinets. We have friends with a 2008 48DA with the shiny finish and although it looks nice, the look is terrible with all the finger prints. So, it is possible to order an upgraded solid cherry cabinetry? Could the factory put on the matte finish? Maybe the dealer "floor plan" boats are coming through with the standard veneer cabinetry.

 

[islandhopper00]

I finally got a look at it (the link didn't work for me until now).
Let me preface my statement by saying I'll never be able to afford this boat. That said, if Sea Ray gave it to me for free, with the stipulation I couldn't sell it, and had to maintain it. I wouldn't take it!!

It doesn't even remind me of a Sea Ray. Whew, new management in place and it shows. In fairness to Sea Ray, I don't like the new designs of any of the new cruisers by the completion either. I guess I'm getting old and being left behind. Good luck Sea Ray..........I mean that really.

 

[Quint4]

I like it.

 

[ziekman@cox.net]

Home run, Matt. She's a winner!


Sent from my iPad using Tapatalk HD

 

[skibum]

For the most part, I like it.

I do not like the light tan carpet in the cabin. I have the same stuff in my boat, and I hate it. It is impossible to keep clean. I prefer wood flooring in the mail salon, with carpet only in the staterooms.

The only other part that I am not so sure about is that the fibergalss "arch" (salon roof) that is holding up the bridge looks kinda dainty to me. Something about it just looks wrong, and I can't quite put my finger on it.


But... If I had the $$$, I would buy one...

 

[JV II]

I looked at it again and with solid cherry cabinetry I love it. I don't think pictures do the real machine justice. I'd love to see it in person. I wonder when Sea Ray will start to enclose their bridges in glass AKA Riviera.

 

[Jack380AC]

No glass for me!! I want the wind in my face whenever I can. For me the ideal is some set up where there is rigid plexi or glass but it is completely out of the way when I want it so.

Also, a friend has a glass windshield ( not SR) that is tinted and he says it is impossible to see at night. Everything is distorted.

 

[WDCboater]

The top three companies building bridge boats (by sales this year) in North America are Sea Ray, Meridian and Azimut, in that order. So far this year, Sea Ray has outsold Azimut 2-1. The list drops off dramatically after Azimut. The next two companies that build bridge boats that are on the list are Princess and Viking, and their sales together don't equal Azimut's sales. So, Sea Ray does pretty well in the North America.

HOWEVER, the total bridge boat market outside North America is roughly 2-3 times the size of the North American market. Brands like Azimut, Sunseeker, Prestige, Ferretti, Monte Carlo, etc all do quite well in international markets where Sea Ray is still getting established as a big boat leader. The new Sea Ray bridge designs are intended to help us lead both in North America and outside it.

There are still a lot of traditional elements (wood finishes, soft goods) available on the Sea Rays (not necessarily depicted in this one intro brochure) that make it feel quite traditional, even as we help evolve the category overall.

Source: SSI, Inc; USCG and state registration data, 35'-65' motoryachts Jan-Jun 2013

This is all good information to point out. This is also evident in Brunswick's quarterly report where international sales are an increasing part of their business.

Thanks for sharing with the CSR forum and keeping us in the loop.

I'll be at the show in Ft Lauderdale again this year and can't wait to see it. I was there last year to see the 510, 350 and 370 Venture unveilings.