EXCLUSIVE: sneak peak at 510 Fly -- ONLY at ClubSeaRay.com

There are some things I like about it but many I do not. First of all, why is it today's boat builders put in cabinetry that looks like they picked it up at Home Depot or Lowe's? What happened to the nice curves and contours that SR used to put into their cabinetry?

And look at that horribly designed head? That may fly well in Europe, but over here I don't think it will be as popular. Have the designers ever been aboard a boat that's rocking around in a heavy sea? How are you going to keep water in those Euro sinks? Everything looks hard, stark, not a bit warm and welcoming. I think SR has lost touch with what segment of the North American population can afford (or wants) a boat of this size. I'd take my 18 year old 550 any day over this new thing.

What's up with that small dinette in the master? Oh, I get the romantic notion of sitting there with your honey sipping a morning coffee and sampling fine pastries, but is that really what people want to do on a boat? Are they going to go up to the galley to fix the morning coffee then tote it all down to the master, then back up to the galley with the dirty dishes? Not likely. Maybe once or twice until the 'thrill' wears off and they realize how much is involved.

It's hard to tell how much room each of those staterooms is going to have. I have 3 staterooms and 2 heads in my boat, but mine is about 5' longer than this one and a couple of inches wider. I have a feeling people who view the brochure are going to be disappointed with the size of the rooms when they walk aboard. I just spent 9 days aboard a 5788 Bayliner on a trip from WA to CA. I had the forward V-berth and it was so small I could not stand at the foot of the bed and change clothes. There was too little space between the foot of the bed and the aft wall/door to that v-berth stateroom.

Now look at the upper helm. Check out how far from the skipper those gauges are? Did SR forget that only us old farts can afford these boats and our eyesight isn't what it used to be? And what is that area in front of the helm supposed to be? A sun pad? How many years have our dermatologists been telling us to stay out of the sun? And with that thought in mind, why not put a full size overhead bimini on the flybridge? You know, the kind that extends all the way forward and provides some shade for the skipper and the people on the port side seat? And why not extend the aft end of the bimini back another couple of feet so people in that aft seating area can be covered? Extending the bimini forward and aft also mean that the owners could add windows to the flybridge that were vertical, not sloped from the windshield back to the bimini. And what about that single-person helm seat? My Admiral loves to sit alongside me when we're on the boat. No way it's going to happen on this new model. Sad.

OK, that's enough bashing. Now to the good things about the boat.....sorry, I can't really find anything in there that I think is an improvement over my boat.

GFC
 
There may be a lot of finer points to talk about but generally this is a good design compared to most that I see coming these days. I really don't understan (or want) a dinnete on the lower level. I also don't need one next to the helm when there is one more appropriately behind the helm. Comfy seat convertable to sunning deck next to the helm seems more useful.

That said, I want one! Gary, can you please buy me one of these?
 
Wow looks good. Thanks for sharing with us. Hope you like the feedback. Grin.
 
Nice boat..... I agree with the comments regarding the helm. But as you say, if you can see the starboard corner of the stern, then that's all you need. As my stairs to the bridge are on the port side, that's the side I use. I definitely switch between sitting and standing depending on sea conditions, docking, looking for those damm lobster traps, etc. One other comment, the breakfast nook in the master is a nice touch but not sure how much use it will get. I prefer to be in the cockpit or on the bridge enjoying the view. I think a nice functional option would be a make-up counter for the Mrs. That will get used everyday! Might even close the deal!
 
There are some things I like about it but many I do not. First of all, why is it today's boat builders put in cabinetry that looks like they picked it up at Home Depot or Lowe's? What happened to the nice curves and contours that SR used to put into their cabinetry?

And look at that horribly designed head? That may fly well in Europe, but over here I don't think it will be as popular. Have the designers ever been aboard a boat that's rocking around in a heavy sea? How are you going to keep water in those Euro sinks? Everything looks hard, stark, not a bit warm and welcoming. I think SR has lost touch with what segment of the North American population can afford (or wants) a boat of this size. I'd take my 18 year old 550 any day over this new thing.

What's up with that small dinette in the master? Oh, I get the romantic notion of sitting there with your honey sipping a morning coffee and sampling fine pastries, but is that really what people want to do on a boat? Are they going to go up to the galley to fix the morning coffee then tote it all down to the master, then back up to the galley with the dirty dishes? Not likely. Maybe once or twice until the 'thrill' wears off and they realize how much is involved.

It's hard to tell how much room each of those staterooms is going to have. I have 3 staterooms and 2 heads in my boat, but mine is about 5' longer than this one and a couple of inches wider. I have a feeling people who view the brochure are going to be disappointed with the size of the rooms when they walk aboard. I just spent 9 days aboard a 5788 Bayliner on a trip from WA to CA. I had the forward V-berth and it was so small I could not stand at the foot of the bed and change clothes. There was too little space between the foot of the bed and the aft wall/door to that v-berth stateroom.

Now look at the upper helm. Check out how far from the skipper those gauges are? Did SR forget that only us old farts can afford these boats and our eyesight isn't what it used to be? And what is that area in front of the helm supposed to be? A sun pad? How many years have our dermatologists been telling us to stay out of the sun? And with that thought in mind, why not put a full size overhead bimini on the flybridge? You know, the kind that extends all the way forward and provides some shade for the skipper and the people on the port side seat? And why not extend the aft end of the bimini back another couple of feet so people in that aft seating area can be covered? Extending the bimini forward and aft also mean that the owners could add windows to the flybridge that were vertical, not sloped from the windshield back to the bimini. And what about that single-person helm seat? My Admiral loves to sit alongside me when we're on the boat. No way it's going to happen on this new model. Sad.

OK, that's enough bashing. Now to the good things about the boat.....sorry, I can't really find anything in there that I think is an improvement over my boat.

GFC

Jeez GFC! A little grumpy today? I too like traditional layouts but also understand that boat design is ever changing. Look at a mid-80's boat compared to a 2000 model. Take that same boat and look at the 2007 model, huge changes. To me, my favorite years are mid-2000's for Sea Ray design but the new models will grow on most of us. I imagine a tour would change your mind about some of your gripes. There are a few tweaks I would make to the bridge/helm area and maybe a couple inside but it looks like a nice design. I actually like the dinette in the master but it should have a built-in coffee or espresso machine as an option.
 
I totally agree with not liking the euro style finish on the cabinetry that is rampant these days on new higher end boats. The Carver Voyager is a perfect example, I loved the 1999-2007 ish Voyagers interior joinery and finish work, honestly a 2003 ish 450 Voyager is pretty much my dream boat. I really did not like at all the cabinetry finishes in the 2012 Voyager that has been running the boat show circuit, they copied the euro builders finish for finish, it was all matte wood grain and chrome railings. Ugly.

Again, you see this in virtually all the euro boats these days, Azimut, Marquis ( the Carver offering copying the Euros) , Princess, etc. The Beneteau Gran Tourismo has hideous white cabinets! I virtually insulted the Beneteau sales guy at the Palm Beach show last year over those horrible white cabinets when I told him how much I hated them in no uncertain terms. I feel bad now, I was hungry, cranky, it was towards the end of a hot day and should have had a lunch break.

Fortunately as the Sea Ray rep said, you can order different finishes to suit American tastes. Classic , more glossy full grained woods with some style are more my taste.
 
I like it... Very impressive...

I like how they are incorporating larger side windows to give a more open feel and better situational awareness below. Further, I'm sure you will have cabinet options available if you want a more traditional look. I like the contemporary "Euro" style.
 
Pro and Con comments about the design are great - but the only comments that really count are from the folks that are willing to cough up the 7 figures that it takes to play in this game. Matt realizes that - and will cater to those who show up at the Ft. Liquordale or Miami boat shows with their checkbooks. Sorry guys, but that is the fact. Those who want to buy a 7 year old one in 2020 will have to "take what they get"... We are looking forward to seeing it at the Miami show in Feb...
 
Jeez GFC! A little grumpy today?
No, actually I'm in a pretty good mood. We spent the weekend on the Columbia watching the unlimited hydros race and watching CSR member Steven David pilot the O Boy, O Berto! to the championship round then take the championship in a very close race. So no, I'm in a great mood.

I really do not like the newer design boats, SR's included. They seem to have lost that feeling of warmth, of welcoming people to the boat. Everything today in the bigger boats looks hard, cold and uninviting. Flat finishes and monochromatic colors aren't what floats my boat (pun intended!).

I love my boat, love the quality, the fit and finish, and just about everything about it. This is the third SR I've owned, so I'm familiar with the brand, but I gotta say I do like the older ones better than the newer ones.
 
Looks like a great boat. Love the full width Master, the wide open views in the salon, and the impossibly large bridge.

What I would change would be to lose the Lower Helm. It would never be used and just be a source failure for the electronics and mechanicals. Perhaps some type of wet bar? In lieu of the cozy dinette in the Master Stateroom, how about an option for a desk?

As GFC mentioned, a companion seat on the bridge would be nice.

Manufactures love to show boats with no canvas, but in the real world canvas is a mandatory option. How would the canvas work on the boat without turning the entire bridge into an oxygen tent?
 
...the only comments that really count are from the folks that are willing to cough up the 7 figures that it takes to play in this game. Matt realizes that - and will cater to those who show up at the Ft. Liquordale or Miami boat shows with their checkbooks...

I agree completely...

I love everything about this boat....especially the Euro styling. It's funny that all of the negative comments come from those will 10 year old boats. Well, styles change and no manufacturer can pick an arbitrary point in time and say "this is a timeless style and we will never change". If you read the yachting magazines you will see that this style is the norm and it's hard to really call it "euro" now. Matt is obviously correct, the international market is huge compared to the U.S. so you have to build what buyers in this price range want to buy.
 
The "hard top" will likely have the new, trendy retractable top aft, and maybe even forward of the fly helm, to suit the mole people who do not like the sun. Canvas snaps to that I would assume. Helm seat should be double wide on the flybridge. And if GFC is not so happy with this 510, you had all better put your helmets on when the 580DA and 640DA and their bridges versions are introduced in the coming months, they are just as Euro, if not more so. Maybe by then, he will have warmed up to the HD cabinetry, etc.:smt001
 
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I agree completely...

I love everything about this boat....especially the Euro styling. It's funny that all of the negative comments come from those will 10 year old boats. Well, styles change and no manufacturer can pick an arbitrary point in time and say "this is a timeless style and we will never change". If you read the yachting magazines you will see that this style is the norm and it's hard to really call it "euro" now. Matt is obviously correct, the international market is huge compared to the U.S. so you have to build what buyers in this price range want to buy.

........and then you alienate all thoes 10 yo boat owners, whom might be in the market to trade up or newer, but don't like the styling.
If there is an "American option" for the styling, why then isn't there any in the American dealerships?
Why not build US style boats for the us, and send the Euro styling overseas?
 
The top three companies building bridge boats (by sales this year) in North America are Sea Ray, Meridian and Azimut, in that order. So far this year, Sea Ray has outsold Azimut 2-1. The list drops off dramatically after Azimut. The next two companies that build bridge boats that are on the list are Princess and Viking, and their sales together don't equal Azimut's sales. So, Sea Ray does pretty well in the North America.

HOWEVER, the total bridge boat market outside North America is roughly 2-3 times the size of the North American market. Brands like Azimut, Sunseeker, Prestige, Ferretti, Monte Carlo, etc all do quite well in international markets where Sea Ray is still getting established as a big boat leader. The new Sea Ray bridge designs are intended to help us lead both in North America and outside it.

There are still a lot of traditional elements (wood finishes, soft goods) available on the Sea Rays (not necessarily depicted in this one intro brochure) that make it feel quite traditional, even as we help evolve the category overall.

Source: SSI, Inc; USCG and state registration data, 35'-65' motoryachts Jan-Jun 2013

That interesting info and I can confirm Sea Ray is not perceived as a builder of larger yachts in Europe. Nonetheless in Italy. I like to browse through the used market offerings in Europe and there are very few SR over 40’ (included my next boat dream, the 500-52-525 DA)

What I can’t believe is that Azimut is doing so well in the USA…have you ever tryed to hold the bow rail of an Azimut? I twill move a lot and eventually the stanchion screw wiil come loose (I’ve meet a lot of disappointed Azimut owner and they always tell me I did the right move by restoring an old SR!

The new 510 is surely a nice boat, but definitely way too european to me. A mix of Azimut-Absolute-and-the-like-design. You do not see many big SR in Europe but you can meet quite a few Hatteras, Viking or even Riviera because they look American i.e. seaworthy.

SR is loosing a little of its american style, as Fairline did with its british one, and Princess did not.

Anyway a can see some effort in practicality and good maritime design… as radar not aiming at your neck as in the Azimut-Ferretti-and-the-like ultra low radar arches (or roll-bars as we call them :smt021 )
 
What I like:

3 staterooms
Full beam master
Lower Helm
Finish choices are nice, I've seen some crazy Azimut finishes that left me scratching my head
European lines that are symmetric and flow with minimal stacking

What I don't like

Small flybridge helm, I like room for two and a solid command area
Too much stacking and black contrasting on the outside that confuses my eyes. There is a point where it just gets confusing. There are builders like Princess that still keep an air of symmetry and that makes it timeless. Go too far and it will get dated quickly.


Overall it looks very solid. I agree that the sitting area would be better used as a styling area for the mrs, since there are not his/hers head in the master that would work better.

Best of luck, I, like Carter mentions will be a 2020 buyer if ever so I'll take it...
 
I remember when Sea Ray opened the wood cabinet factory several years ago (Cypress?) and planned solid wood cabinetry on their Sport Yachts and Yachts. At the time, I had just upgraded from my 290 to 330. I disliked the shiny plastic veneer cabinets in my boats and was envious of the Yacht series and recognized the step up even they were taking in ditching the same cabinet finish that the Sport Cruisers had. I think the first boat I noticed the cabinets in was the 430 or 450 and I was very impressed. I recently went on the new 410 and realized that Sea Ray had taken a separate path. This boat also has the dark brown veneer cabinets. I wonder what happened. Was it cost cutting or European demand?
 

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