trit21
Active Member
I just watched some boat test videos from genmars big wig (can't remember his name)and he's betting big on it. In fact in his videos, he outright named Sea Ray, and issued a challenge.
Of course he named and challenges SeaRay. You don't challenge someone at the bottom of the pile, you always challenge the top dog. Image if he challenges Rinker.
All boat companies are in the same boat, no pun intended, but no one is selling boat and all are laying off. Even Tiara. The boating industry has changed and it will take sometime for the dust to clear to see who remains and who folds.
If you own a company, any type of company, in this economy you have to agree that what you are after is attention...look at me philosophy. If you make a video and challenge the top dog, that is attention. Whether you make good on the challenger or not does not matter, you got some attention at a time when you wanted consumers eyes to look in your direction.
My point is, don't put a lot into the 'challenge', it is just an advertising gimmick. If you own your own business, you have probably done gimmicks very similar. Haven't you every watched the news, that is full of companies trying gimmick advertising and it is big business.