New Boat Sales Down...

MonacoMike

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Sep 15, 2009
14,721
Indiana lakes and Lake Michigan
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2000 Cruisers 3870
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“In the first seven months of the year, new-boat sales have dipped below our 2019 pace, demonstrating that the combination of economic uncertainty and the expected return of competition for consumers’ attention are starting to show their impact,” NMMA president and CEO Frank Hugelmeyer said in a statement.



https://boattest.com/article/nmma-says-new-boat-sales-down-19-ytd
 
“In the first seven months of the year, new-boat sales have dipped below our 2019 pace, demonstrating that the combination of economic uncertainty and the expected return of competition for consumers’ attention are starting to show their impact,” NMMA president and CEO Frank Hugelmeyer said in a statement
No Frank you farkin dumb ass. The reason sales are down and have been down is because your showrooms are full of boats with no motors on them. People that can afford a new 300k bowrider are not concerned about 2% more interest. You have priced 90% of folks out of the new boat market. Ya fkn jackass!
You convinced everyone to get outboards on your boats. That make less power than a good i/o. And you want 25k each and need 2 on a decent sized boat. You fkn jerk. You brought this on yourself Frankie. Go fark yourself!
 
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No Frank you farkin dumb ass. The reason sales are down and have been down is because your showrooms are full of boats with no motors on them. People that can afford a new 300k bowrider are not concerned about 2% more interest. You have priced 90% of folks out of the new boat market. Ya fkn jackass!
You convinced everyone to get outboards on your boats. That make less power than a good i/o. And you want 25k each and need 2 on a decent sized boat. You fkn jerk. You brought this on yourself Frankie. Go fark yourself!
Have boat prices increased more than cars and trucks? You could say that about any product right now, boats are not unique.
 
I think boats have gone up way more. Example real world…
In 87, I was making 42 a year, a fully optioned 268 cost me 36k. Less than yearly salary.
Today a fully option 26 Sr is near 300k. Way way past yearly salary.
And I do make a real good buck. Hence my point to Frankie about pricing out a majority of the market. just look at the guys on CSR. Most buy used, hardly ever see anyone talk about the brand new boat they boat. It was different back in the day, everyone was buying new. Not now.
 
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I think boats have gone up way more. Example real world…
In 87, I was making 42 a year, a fully optioned 268 cost me 36k. Less than yearly salary.
Today a fully option 26 Sr is near 300k. Way way past yearly salary.
And I do make a real good buck. Hence my point to Frankie about pricing out a majority of the market. just look at the guys on CSR. Most buy used, hardly ever see anyone talk about the brand new boat they boat. It was different back in the day, everyone was buying new. Not now.

Your personal income has little relevance to the situation. I rented a $50k msrp travel trailer last weekend, what a piece of junk. About the time frame you refrence my friends were looking at a TT and a 230WE, both were $18k. You can still get a new TT for $18 but not a boat. Why? A boat cannot be built with smoke and mirrors, a TT can and is.

Boats are low volume, I remember being told that the 94-99 270DA, a very popular boat only sold about 400 a year, Heck, some dealers sell more 150's a year than that. Comparisons are hard and imperfect.
 
New F150's have gone up 12.5% since last year. Equal equipment/trim. This is a topic on 14th gen F150 forum right now.

The '19 Ram I ordered in May of 2018 stickered at 56k. A month later it was 59k. Today that same truck is 67k...but without the $7,000 in rebates they had in 2019...
 
The '19 Ram I ordered in May of 2018 stickered at 56k. A month later it was 59k. Today that same truck is 67k...but without the $7,000 in rebates they had in 2019...
I’m so glad I bought my super duty in September 2019. Incentives and rebates make buying a new vehicle much more tolerable.

My dealer has been begging to buy my truck back for significantly more than I paid. Hard no on that!
 
Funny, I was just reading the NMMA article. I think the comparison against 2019 is a much more useful comparison than the year over year. We all know there was a huge covid boat bubble, so if course year over year sales will be down. The fact that new boat sales are still up as compared to 2019 (pre-covid) was surprising, because I would have thought the demand would have all pulled through. It will be interesting to see how the 2nd half shows.
 
I’m in manufacturing myself but my products are consumables only at a unit cost of around $10 each post Covid. It was $5 before Covid. Supplies went up and we had to go up accordingly but we’ve made every delivery in less that a week.

I compete against national and international brands. We all buy from the same sources and sell to the same consumers. All of the big companies had (if you believe it) supply chain issues and subsequently raised prices up into the $25 -$35 dollar range.

None of us private owned competitors have missed a single delivery that I know of.

One of the national brands finally closed the largest facility in the southeast last month due to low sales.
 
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I picked up this 15 for around $45k. The dealer wants me to trade in for a new one. So for the fun of it I went to look at the new 3500. To get the same truck with the same towing, engine, trim, interior options. $125k the dealer knew I wouldn’t bite even with all the trade in money and Chevy deals.
 

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Boats (at least some brands) have exploded in price in the last 2 years. Malibu, Supra, and Nautique had 20-23% increases for 2023, 2022 was about 14%. Profits there haven’t gone up exponentially though, materials like fiberglass resins, vinyl, foam, and wiring have all gone up. Figure that trickles down to large components like engines, drives, and electronics that are integrated. The smallest (21’) Supra starts at $160k. Malibu is right there and Nautique is even higher. The most popular Supra model (22.5’) SA 450 was $84k in 2013, it’s now $190k with no options. It’s not just the cost of materials though, I still don’t feel the value of the dollar is as strong either.
 
Just a datapoint. I purchased a new sea hunt 211 in 2016 for $32k. That same boat seems to be around the $50k point today. I feel like this is the result of injecting tons of money into an economy that should’ve been allowed to deflate a bit instead.
 
Just a datapoint. I purchased a new sea hunt 211 in 2016 for $32k. That same boat seems to be around the $50k point today. I feel like this is the result of injecting tons of money into an economy that should’ve been allowed to deflate a bit instead.
I've been actively watching the Sea Hunt market, and the asking prices for boats 5 years old and newer seem to be holding around original sales price, if not higher. Some of these boats are selling and some are sitting. I'm just starting to see "price reduced" on some of the boat trader ads.
 
I probably should’ve sold mine earlier this year. I really want to pick up a better fishing boat. I’ve been looking at something like the Cape Horn 22OS. But it has a few things about it that I don’t like. For example I want a full windshield and I don’t want the t-top support bars in my line of sight.
 

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