2008 Atlanta Boat Show

spurofthemoment

New Member
Aug 6, 2007
29
Lake Lanier, GA
My wife and I just got back from the Atlanta Boat Show. I'm tired, but will post some of the observations that we made after crawling through the 260, 290, 310, 330, 38, and 44 SunDancer's.

Background: My wife and I bought a 2004 240DA this summer (late July). We had our boat slipped at Lake Lanier north of Atlanta. We pulled our boat out in late September due to the drought and are on the hard now. Even though we aren't boating right now and don't know when we'll be able to launch again, we decided to go and keep up to date with the current styling on the new boats. I swear we collect more SeaRay brochures than anything else. We found our catalog of brochures invaluable when we went foraging through the used market. I must admit I have four foot itis already, but the pricing we saw cured me of that (what can I say, I'm part Scott and a tight wad by nature). Here's what we saw:

How were they selling?

Marine max has a pretty big setup in the Georgia World Congress Center. They have a bell that they ring every time that they sell a boat. That sucker didn't stop ringing last year. One of the salesmen told me that they averaged a sale every 10 minutes at the `07 show. We were there from 2 PM to 8 PM today. The bell rang maybe 12 times. Looks like it's a lot slower then sales had been in the past few years. I don't know if our five hours will be a bell weather for sales this year, but it may be further evidence of a down market.

The 260 - Two words - Sticker Shock. 110K boat show price for a single engine. A lot more than what Marine Max's value price was in the fall for an '07 (89K). It had heat/air/gen, but still, price wise, that's a very, very tall mountain for that boat to climb. Good news for those of you that have '07 260's.

The 290 - Replacement for the 280 DA. Let's just say that the new design is not our cup of tea. A big disappointment since we really, really liked the layout of the 280. We were not so keen on the cockpit layout (being kind here in deference to current 290 owners), especially the two seats that are slightly angled to face each other with an armrest in between. If I remember correctly, the boat show price was ~179K. Quite a bit steeper than the old 280 DA that typically had a value price at our local MM for 119K equipped with twin 4.6's with heat/air/gen.

The 310 - Replacement for the 300 DA. Boat show price of 219K. This is the one we went to the boat show for in the first place. We really like the raked windows on the new boats and the shift to a more contemporary interior. The helm had a nice, functional layout and there was plenty of seating topside. In the cockpit area, there is a filler cushion between the front and rear facing aft bench seats on the side, that is worse than useless. Can't sit on it, wouldn't want to step on it. The synthetic leather materials felt soft and real to the touch. My wife feels like the space in the cabin isn't efficiently used. It felt cramped with the two of us in the cabin. Love the flip out rear bench over the swim platform.

The 330 - Replacement for the 320 DA. Boat show price of 279K. Pretty much the same impression as the 310. The space between the galley on the port side and the sofa on the starboard side is narrow and cramped.

The 38 - My wife loved this boat. No space problem here. I can't remember the price on this one, sorry folks. Typical DA layout and SeaRay fit/finish. Three TV's below, one in the cockpit area. This boat looks like it would be a pure delight to take out and entertain guests. One surprise, it appears that SeaRay has stopped lining the hanging closets with cedar. Kind of a nit, but still, in this price range this should be an automatic inclusion.

The 44 - Wow, just wow. Wish I had the scratch for this one. ~589K if I remember correctly. For me it is a comfortable boat, which means it's big. A beautiful fiberglass canopy and all the amenities. Two heads inside and the first DA layout that could accommodate me comfortably in the stern sitting area inside the cabin. Wow.

Bottom line: I am confused over the pricing strategy that SeaRay has employed in its `08 line up. Seems to be a steep increase over last years pricing and this was at the boat show. The salesman we spoke with, who we like and trust very much, told us that MM is employing a new pricing strategy for '08. They will be carrying less inventory and not discounting like they had in prior years. The Value price advertised in 2008 will be no dicker at MM nationwide. Well, we'll see how that works for them come August. He also said that the 350 will be coming out mid-year and that SeaRay plans on building the 340 through the rest of the year. He admitted that he was nervous about SeaRay's plans for the 340/350 transition since it is their bread and butter boat. No new purchases for me, but at least I got my brochures.

Funny observance: The Dad that was yelling at his two boys who were on top of the 44 DA's fiberglass canopy. This is not a joke. Thought about asking if his name was Gary, but he only had two kids and didn't seem to mind misaligned VHF antennae.
 
Thanks for the detailed reports on the various models.

If MM really is adopting a "no dicker" pricing strategy, it will be interesting to see if works or not. Based on some of the prices you quoted, I don't think it will. I know what I paid for my 260DA and it was nowhere near the price you quoted and I bought mine new just 17 months ago. I would definitely turn to the used market if quoted numbers like that.
 
Keeping volumes low and prices high sounds like a great pricing strategy. It works for Formula. Look at how many boats they sell.

Best regards,
Frank C.
 
Keeping volumes low and prices high sounds like a great pricing strategy. It works for Formula. Look at how many boats they sell.

Best regards,
Frank C.

If indeed this is a new pricing strategy, I would think prices on used Sea Rays should start to climb as well.
 
I went to the atl boat show.. boaters world is selling a lowrance 525C for almost $100 off...I ended up getting one to! and this is all i spent... :)
Definately some nice boats for sale there but I didnt even serious about a new one....
 
"If indeed this is a new pricing strategy, I would think prices on used Sea Rays should start to climb as well."

Makes sense this would be the outcome? I sure hope you are right!
 
If MM really is adopting a "no dicker" pricing strategy, it will be interesting to see if works or not.
I have never heard that term before. What does "no dicker pricing" mean? My local Marine Max had a 330DA and "value price" was 239K with a MSRP of 289K. Spurofthemoment...Good review.:thumbsup:
 
Spurofthemoment...Good review.:thumbsup:

I heard MM was down about 50% on number of units sold, but only down about 30% on $ volume. ie:not many small sport boats, more cruiser this year.
 
Spurofthemoment...Good review.:thumbsup:

I heard MM was down about 50% on number of units sold, but only down about 30% on $ volume. ie:not many small sport boats, more cruiser this year.
I heard the same...at NY boat show, down 40% total.
 
I went to the atl boat show.. boaters world is selling a lowrance 525C for almost $100 off...I ended up getting one to! and this is all i spent... :)
Definately some nice boats for sale there but I didnt even serious about a new one....
If you will, what was the price on the 525c?
 
I was at the Cleveland show this past weekend - MM had the 08 47DB and 48DA.
One word for both - Wow!
The mid-cabin is the owner's cabin on the DB - very spacious. The galley in the stern is even better. The 48DA has a considerable width in the cabin - it is a lot larger than what the brochures show. There is too much to list - let me know if anybody has any specific questions.
 
If you will, what was the price on the 525c?

$604 + tax. They didnt have any left in stock so they game me a rain check - I now have to call them and give them my credit card info and they will then ship it to me via UPS at no charge - I'll bet they would give you the same pricing - PM me and I'll send you my contact info at Boater's World
 
Going to the Cincy boat show saturday... I'll be lucky to see anything bigger than a 290DA.......... man I need to live in a more condusive boating environment
 
Did anyone see the Regal 4460? Was that show price $359,000? It was $200,000 grand less than the 44 dancer they had there. The dancer is a much nicer looking boat but $200,000 grand nicer? Any thoughts?
 
Did anyone see the Regal 4460? Was that show price $359,000? It was $200,000 grand less than the 44 dancer they had there. The dancer is a much nicer looking boat but $200,000 grand nicer? Any thoughts?

Buy it used.
 
$604 + tax. They didnt have any left in stock so they game me a rain check - I now have to call them and give them my credit card info and they will then ship it to me via UPS at no charge - I'll bet they would give you the same pricing - PM me and I'll send you my contact info at Boater's World
Thanks, was just curious as to how good the prices were. I'll stick with what I have until my next boat which will have room for a different level of electronics. A couple years to go yet.
 
Don't dicker with Marine Max on the 290 at $179K. Come to Boston and buy it at Russo Marine, stay a week and enjoy the city, ship it home and still save yourself enough to put 50-80 tanks of gas in it. Everything is supposed to be more expensive up here. What's happening? We're getting your weather more and more up here too.
 
Can Russo (Boston dealer) sell a Sea Ray to somebody out of the Atlanta area? Who would service it? I thought Sea Ray had a very strict rule about out of territory sales???
Back on topic. Did anybody purchase a boat at the Atlanta Show?
 
Can Russo (Boston dealer) sell a Sea Ray to somebody out of the Atlanta area? Who would service it? I thought Sea Ray had a very strict rule about out of territory sales???


Yes, I believe a "used" boat. I don't think so for a new one, good point. But, good to see what they are selling for in other parts of the country so you can dicker the no dicker price. See the other thread about that.
 

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