Just got an email from the store manager that my local SeaRay dealer is now the Bayliner dealer as well. They already have 2011 Bayliners in stock. :grin: For those here that deal with Hall Marine Group in the Carolinas, don't know if it is for the whole group or just the Savannah store.
midway
I don't know if that is very good marketing strategy... having Bayliner right next to a Sea Ray. :huh:
Here you have your cheap junk and over here a well made water craft.:wow:
I guess it will come down to the customers wallet.
Here you have your cheap junk and over here a well made water craft.:wow:
I guess it will come down to the customers wallet.
I dunno. The Searay was my first powerboat; I looked at a few other brands and I could see the difference in fit and finish.
Of course, what you don't see is the quality of the fiberglass and such. And that is hard to tell even if you are in a show room, right?
Of course, what you don't see is the quality of the fiberglass and such. And that is hard to tell even if you are in a show room, right?
I have been to both factorys in Tenn and in Merrit island. They were making Bayliners in the Tenn factory. Side by side the side wall were 1/2 inch thinner on the bayliner.
Mike
Mike
Just look at the price of new Sea Rays and it becomes clear to me that having Bayliners on the showroom floor is the only way to provide new affordable watercraft for the average working stiff .
In my opinion, more dealers will do this just so they can survive. A base list price for a Sea Ray 230SLX is $65,248 whereas a Bayliner 235BR is $40,430. I realize you get what you pay for but if you can't afford the extra $25K for a Sea Ray then a Bayliner becomes a viable choice.
In my opinion, more dealers will do this just so they can survive. A base list price for a Sea Ray 230SLX is $65,248 whereas a Bayliner 235BR is $40,430. I realize you get what you pay for but if you can't afford the extra $25K for a Sea Ray then a Bayliner becomes a viable choice.
Maybe it's better to get them into the dealership with a lower priced boat than not at all. When folks buy up it best to already have hand fed them.
You think Aquapalooza be expanded to included Bayliner? Just think about all those new boaters trying to raft up next to you..
I remember when a Harley dealer, under no circumstances could sell rice rockets. Now you see Honda, Yamaha, Suzuki and Harley all sold at the same store.
It’s a survival thing.
It’s a survival thing.
It's actually a pretty smart marketing move to increase a dealers customer base that may take the Bayliner owner today, to a Sea Ray owner in 1 to 2 years (or less). I wonder if there are any Bayliner dealers picking up Sea Ray? Why not?
Did it ever occur to anyone that someone may make more money on the Bayliner. This is pure speculation, but the premium materials and parts may kill the profit margin on SR in today's economy. So they make little on them trying to survive. The Bayliner can be loaded with eye candy, while simultaneously the expensive quality parts can be made cheaper.
Just a thought...
MM
Just a thought...
MM
It could start to level retail pricing for the big production builders. Double edged sword but your selling dealers will stay in business so support for service will remain available and pricing could be better for people who need incentives to buy a boat they can afford. Sea Rays could become more affordable and first time boaters might buy a Bayliner. It's the way the market works. A good thing on balance.
We all have the big box store mentality now a days. One stop shopping is what we want. This gives buyers the best of both worlds. It also gives the dealer a broader base to sustain there business.
The only place that is fairly pure is the equipment dealerships however their attitude is to not have multiple brands but different levels of affordability within the brand.
Dealers now understand that sustainability is not about boats sold but about boats able to be service. The sales margins are so close now that a sales rep must sale twice as many boats to make the same money he made 4 years ago. However the parts and service departments are thriving with folks repairing instead of replacing their boat.
Increase the product range and service/parts business and the dealer will survive.
Just a humble opinion.
The only place that is fairly pure is the equipment dealerships however their attitude is to not have multiple brands but different levels of affordability within the brand.
Dealers now understand that sustainability is not about boats sold but about boats able to be service. The sales margins are so close now that a sales rep must sale twice as many boats to make the same money he made 4 years ago. However the parts and service departments are thriving with folks repairing instead of replacing their boat.
Increase the product range and service/parts business and the dealer will survive.
Just a humble opinion.
I just bought a used Sea Ray 270 SLX. The addition of BayLiners to the mix might have gotten me to buy a new Bayliner. Generally it is good for boating that the Sea Ray dealer now has less expensive boats. Don't forget that they also sell Boston Whalers which are more expensive than Sea Rays.
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