Sea Ray Survey for Website Redesign

Discussion in 'Announcements & FAQs' started by fwebster, May 30, 2019.

  1. fwebster

    fwebster Well-Known Member TECHNICAL Contributor PLATINUM Sponsor

    Oct 6, 2006
    Middle Tennessee ; Panama City Beach, FL
    1996 450DA
    3116 Caterpillars
    I have been asked to make CSR members aware of survey Sea Ray Marketing is conducting to help them with a new searay.com website design



    From Sea Ray Marketing:

    Sea Ray needs your feedback! We are always looking to improve our products and services to make your shopping and ownership experience exceptional. Club Sea Ray members are invited to participate in a brief 15-minute survey to gain feedback for the Sea Ray team. To participate and share your insight, please click the link below. The survey will be open until Friday, June 7.



    https://gegh7404.optimalworkshop.com/chalkmark/searaytest
     
    Henry Boyd and villain style like this.
  2. Ididntdoit

    Ididntdoit Well-Known Member GOLD Sponsor

    Dec 5, 2007
    New England & South Florida
    Boatless
    Boatless
    Done
     
  3. tc410

    tc410 Active Member PLATINUM Sponsor

    922
    Oct 9, 2006
    Charlevoix, MI/Jupiter, FL
    2005 550DB
    MAN CRM-900
    Thanks for passing this along, Frank. Unfortunately, I removed searay.com from my favorites and unsubscribed from their email list about a year ago when they quit making boats in my desired size range.

    Quite frankly (sorry - no pun intended), I have no current or future interest in their new products or success - so count me out on reviewing or providing input on their marketing materials.

    Sort of in the category that they left me so I’m leaving them. I’ll enjoy my DB another year or two then migrate to manufacturers that actually want to cater and commit to the large yacht market.
     
  4. sara.moore

    sara.moore New Member

    1
    Mar 7, 2017
    Merritt Island, FL
    1981 50'
    Twin Cat 3208
    Hi Jeff - Just sent you an IM. Sara (Sea Ray Marketing)
     
  5. MC Mike

    MC Mike New Member

    4
    Feb 2, 2019
    Michigan City, IN
    2019 290 SDX
    8.2L MAG DTS BR3X
    Done, thanks for sharing.
     
  6. JC3

    JC3 Well-Known Member

    Oct 6, 2006
    Kentucky
    N/A
    N/A
    Done!
     
  7. TNT8808

    TNT8808 Active Member PLATINUM Sponsor

    456
    May 25, 2016
    West Michigan
    2008 48 Sundancer
    Cummins QSC 8.3's
    Avon Seasport 340
    40 HP Yamaha
    Done. Thanks for letting us know Frank.
     
  8. chuck1

    chuck1 Super Moderator TECHNICAL Contributor PLATINUM Sponsor

    Oct 3, 2006
    North GA Mountains
    Looking For Next One
    Looking For Next One
    Thanks for spreading the word Frank.
     
  9. fwebster

    fwebster Well-Known Member TECHNICAL Contributor PLATINUM Sponsor

    Oct 6, 2006
    Middle Tennessee ; Panama City Beach, FL
    1996 450DA
    3116 Caterpillars
    To clear up the question Jeff (tc410) raised, the survey Sea Ray is asking for help with is not about marketing boats, or selling you anything. They recognize that CSR members have a wealth of experience at all levels of boating and. They want input on how their website can be more useful to owners. I'm sure they'd love to sell you a boat, but that isn't what this is about.
     
    villain style likes this.
  10. The Bill Collector

    The Bill Collector Well-Known Member GOLD Sponsor

    Jun 2, 2008
    Tacoma, WA
    450 Sundancer
    3126 Cat's
    Done...
     
  11. JVM225

    JVM225 Well-Known Member GOLD Sponsor

    Apr 8, 2008
    Farmingdale, NY
    2002 410 Sundancer, Monaco Edition.
    3126 Cats.
    Done.
    While they stopped making anything I’m interested in at this point, there is always a possibility my needs or their designs may change.
     
  12. amajamar

    amajamar Member

    137
    Sep 9, 2013
    Wareham, MA
    2001 380 Sundancer
    8.1S Horizons
    Me too, done. Thanks Frank!
     
  13. Jeremygavin

    Jeremygavin Well-Known Member

    Mar 6, 2012
    Cape Cod, MA
    2011 520 Sedan Bridge
    2016 Sea Ray 19 SPX OB
    2019 Walker Bay Generation 340
    Cummins QSM11s
    Mercury 150 Fourstroke
    Honda 40hp
    Done
     
  14. gmacd81

    gmacd81 Active Member PLATINUM Sponsor

    128
    Sep 2, 2014
    Annapolis, MD
    2002 460DA hardtop, Raymarine eS128 & eS75, Evolution AP, SHD color radar, Ray260
    Walker Bay w 40hp
    Cummins 6CTA M3's, Onan 11.5 kW genset
    Done
     
  15. Bridog

    Bridog Well-Known Member GOLD Sponsor

    Oct 4, 2006
    Gulf Shores AL / Brick NJ
    2016 19SPX OB
    Mercury 150 4S OB
    Done. I hope they make improvements to the website. it used to be so much better. It's much more difficult now to locate older manuals, prop charts, etc
     
  16. fwebster

    fwebster Well-Known Member TECHNICAL Contributor PLATINUM Sponsor

    Oct 6, 2006
    Middle Tennessee ; Panama City Beach, FL
    1996 450DA
    3116 Caterpillars
    I find accessing manuals, part lists, spec sheets etc. to be much easier if you use the Technical Resources tab on SROC than if you try to use the portal on searay.com. It is the same knowledge base, just a different access. Also, there are now a lot of errors in the file names....for example if you look up the parts list for the 390EC, you get a 390SportFish. They made about a million EC's and maybe 6 SF's........I just figure they assigned the file maintenance to a summer intern or a computer geek who knows nothing about Sea Ray's products and can't tell a boat from a boot.
     
  17. Ike

    Ike Active Member

    310
    Dec 17, 2011
    Pacific Northwest
    1972 Sea Ray SRV 190 I/O
    12 Ft Rowboat
    8 Foot Sailing Dinghy
    Mercruiser 165 6cyl inline GM 250
    Done:
    Having designed a few websites myself, I think many website designers try to go for more flash and eye-catching images than in providing an easy to navigate site. Having a good, easy to navigate menu on the home page is far more useful than a lot of flashy images or constantly running videos. If you are designing a site to attract first time boat buyers, do not use a lot of jargon they do not yet understand. For example, on the survey you listed a menu item that said "owners". What does that mean? Is it a list of owners or a link to information for owners? "Owners resources" says a lot more about what its for. "Information For Owners" is even better but may be too long to fit on a horizontal menu where space is at a premium. In old time computer use, make it user friendly. Remember, the user may know nothing about your subject, in fact most likely doesn't. If you make it confusing they will just go somewhere else.
     
    techmitch likes this.
  18. Henry Boyd

    Henry Boyd Well-Known Member GOLD Sponsor

    Apr 24, 2007
    Newburyport, on the peaceful and serene Merrimack
    ‘09 Sabre 38 Hardtop Express “Serenity”
    Volvo D6 w/IPS450 Pods
    In the same boat here as well. The new Sea Rays on display at the 2019 Boston Boat Show were a huge disappointment to us. What possible dood is a 38’ Sun Deck? In the end we decided not to move up to an orphaned Sea Ray 4x series, but to move on to a Sabre Express Hardtop. My sense is Sea Ray is moving to a customers who are primarily day boat users and that hardly seems to fit the demographic of CSR.
     
  19. KevinC

    KevinC Well-Known Member

    Feb 25, 2011
    Long Island, NY
    2004 340 Sundancer
    1988 Proline Center Console - 90hp Mariner/Mercury
    1969 Boston Whaler
    Twin 8.1 V-drives
    Well, just finished the survey and i am not impressed. This type of survey is what i expect from a corporate marketing person with exactly zero idea about website design. In my tech business we have been involved with consulting on many web design projects and if this is truely the info searay is going off I expect this to he a big expense as well as a flop... Sorry but sometimes the truth hurts.

    As mentioned before this is were the graphics designers put in their influence and we wind up with looping videos on the home page slowing pageloads for mobile users and not providing the visitor a clear path. Their typically more interested in building their "cool portfolio" over making the site a success.

    But that type of stuff wows c-levels who are even more clueless but what to show off a cool site. We forget that the person coming to a site is not looking for your video ad (they already found you) but are looking for information.

    -Kevin
     
    techmitch likes this.
  20. Chuck Benslay

    Chuck Benslay New Member

    21
    Feb 1, 2019
    Indianapolis
    1996 250 Sundancer
    5.7L Bravo II
    I just finished it!
     

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