Has Chevy Trucks Forsaken White Collar Men and Women?

Discussion in 'The Tiki Bar' started by Gofirstclass, Jan 20, 2018.

  1. Gofirstclass

    Gofirstclass Well-Known Member GOLD Sponsor

    Apr 20, 2010
    Tri Cities, WA
    1995 550 Sedan Bridge,
    2010 Boston Whaler 130 Super Sport,
    1981 Boston Whaler 130 Sport,
    CAT 3406C's, 580hp.
    Am I the only one who has noticed that the recent Chevy truck ads have only included "good ol' guy" rednecks in their truck ads? No women, nobody in suits, nobody who looks like he/she works in a professional capacity? You, only the good ol' fat rednecks addressing their love for the new trucks in their mumbling, stumbling, kicking their feet, shuffling around with their hands in their pockets. All the while mumbling their unintelligible phrases and "man sounds" as the drool over new trucks.

    Where are the "Women Matter" groups and the "White Collar People Matter" groups?

    You've been tossed to the curb by Chevy's truck division. Sorry. It would appear you no longer matter to Chevy.
     
  2. NorCal Boater

    NorCal Boater Well-Known Member SILVER Sponsor

    Jan 24, 2008
    Covington, LA
    Cobalt CM23
    GM SB 383" Stroker" Alpha Gen I
    There ya go....stirin' the shit again...
     
    northshore likes this.
  3. 5Weeks

    5Weeks New Member

    15
    Jul 16, 2017
    Lake Guntersville
    2002 SeaRay 360DA
    Twin Mercruiser 8.1 Horizons
    Unless Chevy builds a stern drive to float my redneck family, I really don’t care...
     
  4. Woody

    Woody Well-Known Member PLATINUM Sponsor

    Nov 20, 2007
    N. Wisconsin/Lk Superior
    2005 420DA
    Cummins 6CTA8.3
    What's wrong with our society, that's terrible, someone needs to start a movement.....#TruckNutsforEveryone
     
  5. Blueone

    Blueone Active Member SILVER Sponsor

    905
    Jan 24, 2007
    St Clair Shores, Michigan
    2004 420 Sundancer
    Cummins 6CTA 450's
    100 years of the best truck on the planet



    Pick on the democrats or at least Schumer
     
  6. LTD.330

    LTD.330 Active Member SILVER Sponsor

    Oct 5, 2009
    Lake Erie
    1999 Sundancer 330
    7.4 MPI
    I find it ironic that GM is marketing $50k+ trucks to blue collar workers.

    Actually it isn't ironic, it is sadly effective. I personally know a few people with new trucks who are spending well over a quarter of their monthly income on the truck payment.
     
  7. Steve S

    Steve S Active Member SILVER Sponsor

    696
    Jun 5, 2007
    Northern IL.
    2000 400 Sedan Bridge with twin CAT 3116's

    2000 340 Sundancer - SOLD!
    210 Monaco 1987 - SOLD!
    Twin Caterpillar 3116's 350 HP straight drives
    It is January....
     
  8. Gofirstclass

    Gofirstclass Well-Known Member GOLD Sponsor

    Apr 20, 2010
    Tri Cities, WA
    1995 550 Sedan Bridge,
    2010 Boston Whaler 130 Super Sport,
    1981 Boston Whaler 130 Sport,
    CAT 3406C's, 580hp.
    "....GMC Sierra Denali 4x4...."

    "2500 denali duramax"

    "I'm from Michigan, drive a GMC Sierra Denali 4x4, most of my uncles and brother retired from GM and we all buy GM."

    Whoa, wait a minute you guys. Before you get your panties in a knot, especially you guys (and that includes ME!) who drive GMC's. I specifically said "Chevy trucks". GMC markets to a whole different segment of the consumer market and it's a more upscale market.

    Don't get me wrong, I like GM trucks. We now own a GMC and it's been a great truck. The last one I had ('72 Blazer) I drove for over 25 years then gave it to my son.

    So, if you think my arm chair analysis of that particular CHEVY TRUCK ad is off base, please address that issue. Meanwhile, please unwind the knot from your panties before you get something important caught up in them. :)
     
  9. scoflaw

    scoflaw Well-Known Member SILVER Sponsor

    Aug 10, 2011
    cape cod mass
    1999 Powerquest legend 260 sx
    502 mpi Bravo 1
    I realize your on a troll mission. Chevy and GMC is the same truck up to chevy's weight limit. Only thing different is the nose and trim. Same running gear. Bubba likes GMC too.
     
  10. Gofirstclass

    Gofirstclass Well-Known Member GOLD Sponsor

    Apr 20, 2010
    Tri Cities, WA
    1995 550 Sedan Bridge,
    2010 Boston Whaler 130 Super Sport,
    1981 Boston Whaler 130 Sport,
    CAT 3406C's, 580hp.
    You got me. I sort of was on a troll mission but am I really the only one who noticed the VERY obvious marketing that Chevy is doing with their trucks? Those guys sound like a bunch of Neanderthals sitting around grunting to each other over the discovery of fire.

    BTW, I just saw a Chevy Traverse ad showing an upscale family at a very upscale home. Twern't no Bubba's in that ad. Must be only the pickups that are Bubba bound.
     
  11. NorCal Boater

    NorCal Boater Well-Known Member SILVER Sponsor

    Jan 24, 2008
    Covington, LA
    Cobalt CM23
    GM SB 383" Stroker" Alpha Gen I
    Actually, it's all kind of lost on me. I'm a Ford guy and have been most of my life. I think Ford builds a better truck than GM. The F150 has been the best-selling vehicle in America for what...40+ years?
     
    OllieC likes this.
  12. sdarc

    sdarc Active Member

    Dec 20, 2010
    Piedmont NC
    Boatless
    Boatless
  13. Arickosmo

    Arickosmo Member SILVER Sponsor

    247
    Apr 10, 2012
    Middle Coast
    2003 400DB
    Mercruiser 8.1L
    Well...there's always Ford....

    My last one was a Cummins.

    As far as advertising goes, I'll buy whichever one has more fire and pulling impossibly huge objects up an imaginary ramp through FIRE and breaking through brick walls! More stuff being dropped into a bed from 10' high! spine shattering, kidney exploding offroad driving...yeah! That's how I handle my expensive truck...
     
  14. bobeast

    bobeast Dance the Tide SILVER Sponsor

    459
    Oct 22, 2017
    Isleton, CA
    2002 310DA
    350 MPI w/V-drives
    Ain't nuthin' new there, Hoss (said in my best shuffling, bumbling redneck way). Take a look at the Lincoln ads as McConaughey shoots his cuffs. Look at the hipster metro-morons targeted by Yaris. Minivans for soccer-moms, and the list goes on. It is as it has always been.
     
  15. trflgrl

    trflgrl Active Member SILVER Sponsor

    906
    Jun 23, 2014
    Middle Tennessee
    1989 Sundancer 300
    Twin 350 Merc/Alpha 1 Gen 1; Quicksilver 4.0 gen
    Is it exclusion or targeted marketing?

    If Bubbas are the ones spending $50k on trucks, and soccer moms are the ones spending $50k on SUVs, my primitive understanding of how to improve the bottom line says aiming commercials at your most likely buyers makes a lot of sense. Cost to maintain customers, or earn a customer who already has baseline interest, is lower than cost to earn customers well outside the mainstream audience.

    Do you consider union members blue collar workers? Most of the union folk I know earn quite a bit more than some people estimate (in fact, they earn more than many white collar folk I know), and sink a good bit of that hard earned money into their everyday vehicles as well as leisure items like RVs, boats, etc.
     
    Bugsy22 likes this.
  16. Gofirstclass

    Gofirstclass Well-Known Member GOLD Sponsor

    Apr 20, 2010
    Tri Cities, WA
    1995 550 Sedan Bridge,
    2010 Boston Whaler 130 Super Sport,
    1981 Boston Whaler 130 Sport,
    CAT 3406C's, 580hp.
    trflgrl, speaking only for myself here, I don't believe belonging to a union (or not) has much to do with being considered a redneck. No one would even mistakenly call me a redneck and I belonged to a union for many years.
     
  17. CliffA

    CliffA Well-Known Member GOLD Sponsor

    Dec 29, 2009
    Lake Norman, NC
    2001 Sea Ray 340DA
    Name: 'Happy Place'
    4.5kW West. Generator
    Purchased Nov. 2014
    Fresh Water Use
    Twin Merc. 6.2L (MPI)
    Raw Water Cooled
    V-Drive Transmissions
    'yea boy'......(for those that have seen the commercials you may recognize this)......;)....

    cliff
     
  18. KnotEasy

    KnotEasy Member

    248
    May 14, 2013
    Whitehall, Mi.
    205 Sport
    5.0L MPI
    The OP got the answers he should count on with a topic like that. Enjoyed reading the responses.:)
     
  19. trflgrl

    trflgrl Active Member SILVER Sponsor

    906
    Jun 23, 2014
    Middle Tennessee
    1989 Sundancer 300
    Twin 350 Merc/Alpha 1 Gen 1; Quicksilver 4.0 gen
    Didn't intend to equate blue collar with redneck; it was more a general "you" inspired by LTD.330's mention of marketing $50k trucks to blue collar workers.
     
  20. Henry Boyd

    Henry Boyd Well-Known Member PLATINUM Sponsor

    Apr 24, 2007
    Newburyport, on the peaceful and serene Merrimack
    02' 280 DA
    496 w BIII
    GFC,

    I'm with you. I traded in my trusty Silverado last June and moved on to a more whitebread Porsche Macan S........

    Seriously though I had not noticed it, but you are right on the money as far as the actors in the Chevy ads. It may also be that the we have suceeded in converting American male into a bumbling buffoons.

    Sorry just being being cranky on this cold winter day

    Henry
     

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