Sea Ray signs deal with Costco Auto

Dave S

Well-Known Member
TECHNICAL Contributor
Oct 3, 2006
6,014
Upstate South Carolina
Boat Info
Boatless
Engines
Boatless
As reported by Trade Only

Sea Ray Boats is expanding its strategic alliance with the Costco Auto Program in key metropolitan areas throughout the U.S.

This agreement gives Costco members in certain areas special pricing on select Sea Ray Sport Boat and Sport Cruiser models, plus up to $3,000 in rebates. "We are very pleased with the program results thus far, especially taking into account that nearly 70 percent of the buyers are new entrants into the sport," said Mike Burke, vice president of sales and marketing for Sea Ray, in a statement. "These incremental sales are a result of Sea Ray's award-winning dealer network. Their hard work and intense customer focus continue to satisfy the most discerning customers."
The expanded program will be offered throughout the U.S. (except Alaska) and Puerto Rico.
"This alliance between Sea Ray and the Costco Auto Program differs from those that some other boat brands have with other retailers. Specifically, in this arrangement, the dealer is an integral part of the process, not a service-only afterthought, so buyers get the full sales and service treatment of Sea Ray's industry-leading dealer network," said Burke

And the official Sea Ray press release is here
http://www.tradeonlytoday.com/images/stories/web/breaking_news/searay0301.pdf
 
I saw that in the Costco magazine we get at the house.
 
Unless that special pricing starts at 25% off MSRP, I don't see the upside. But that's just me.
 
We just 'upgraded' and saved $1000 on the new boat (at closing nonetheless!) plus I'm told we'll receive a $500 Costco gift card in about 6 weeks. Not a bad deal for $50/yr membership.
 
How many Sea Ray's did you have to buy?
 
"How many Sea Rays did you have to buy?":lol:

Now that is funny - "A dozen Sea Rays?!? How long do you think it'll take us to use up a dozen Sea Rays?!?" I get that kinda grief all the time after a trip to Costco!

:smt043
 

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