Boat rental is very popular on our lake. The money is insanely good, but I don't think everyone is going about it the correct way with insurance, licensing if required, etc.
I've been following Sick week for a while. Cleetus has live daily video coverage if you're interested for around $9.99.
Code - sickweek
https://www.frdmplus.com/?goal=0_ac836dca0b-d0f5dc34a1-211574798&mc_cid=d0f5dc34a1&mc_eid=a48312de65
Verify part numbers, but this company sells the pump and the regulator (reuse the cooler). The genuine pump and cooler (no regulator) is about $830 from Mercruiser.
Free shipping and lifetime warranty. I used them before for ATV pumps. I couldn't tell the difference from OEM...
Have you checked your return? You can also pinch the line and watch fuel pressure to see if it rises. You shouldn't need to cycle the key, it should be instant pressure. I'm thinking a bad pump or fuel return line clogged.
That's a great price!
The people here in Dallas rob you! One company quoted me last year and they wanted between $80-$90/foot PLUS an additional $5-$10/ft for being over 10 years old!