Phasma
Phasma2128
browsing the list of exhibitors for the Miami Boat Show.... Not seeing any large Sea Ray boats listed makes me sad. I understand they discontinued all production of large boats but it just doesn’t seem right...sigh
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I am hoping that Brunswick is shopping the IP and the molds around and that some Private Equity shop is pulling together some capital to buy it and restart the yacht class again. Properly run, there has got to be a away to make money in the business. The US market is one of the most wealthy in the world, and very "buy American" loyal.
I believe it will make them more desirable. Probably triple in valueWe’re in Miami now went to the show yesterday and didn’t even go to The Sea Ray display. Looks like they only sell lake boats now it’s depressing.
Many other brands have a larger range and will pass Sea Ray if they haven’t done it yet. We where wondering how this will effect the resale value of our boats in the near future.
Once upon a time....they were the Miami Boat show. Full tilt parties at Eden Roc, VIP treatment and limos. I used to have a blast at the show with the Sea Ray team.
In regards to resale.....Sea Ray has a history of making great boats. That said.....I believe most segments will hold their value and some are problematic. The problem on the bigger boats is trade-in where the owner is upgrading and changing brands. Companies like Marine Max make more money pushing new boats and don't want to have old boat inventory that takes a long time to move. That will put a lot of downward price pressure on the bigger used Sea Ray models in their inventory. That in turn drives the values in the private sale market. I'm not sure how many boats SR made with IPS drives but those will probably suffer the most.
It won't happen tomorrow because there will always be boaters who understand Sea Ray quality. It just will become a much smaller population over time.
We’re in Miami now went to the show yesterday and didn’t even go to The Sea Ray display. Looks like they only sell lake boats now it’s depressing.
Many other brands have a larger range and will pass Sea Ray if they haven’t done it yet. We where wondering how this will effect the resale value of our boats in the near future.
Not sure what a "lake boat" is?
According to an article I’ve seen it doesn’t appear Brunswick wants SR to build big boats anymore because they’re low volume and too complex. Yeah, why bother with complicated things like retaining your highly dedicated base who want to go bigger. https://www.tradeonlytoday.com/manu...ajIGnjOEe3AL-rrO7IGOqHbo1vRVfg&_hsmi=69654230browsing the list of exhibitors for the Miami Boat Show.... Not seeing any large Sea Ray boats listed makes me sad. I understand they discontinued all production of large boats but it just doesn’t seem right...sigh
On the other hand...if you can make as much money last year as you did in 2006 on double the sales, why not? Thoughts?
Bizness is bizness. I would imagine that SeaRay wasn't concerned about keeping any particular segment of the industry happy - they only cared about making the most profit for their shareholders.On the other hand...if you can make as much money last year as you did in 2006 on double the sales, why not? Thoughts?
And in a few years there will be a discussion regarding building brand loyalty and a greenhorn mid level exec will run some spreadsheets and try selling the great new idea of breaking into the 40-60 marketplace. The new board will think it's a great idea and the greenhorn will get a big promo and a c-level appointment.
Spin-rinse-repeat, it big businesses at their best.
-Kevin